Finns spent approximately 660 million euros online in November, indicates the most recent Digital Index report published by Adobe.
Worldwide, online sales increased by 14 per cent year-on-year to a total of 26 billion euros, according to the multinational software developer. In Finland, the sales peaked on 2 and 30 November and in the United States on 28 November, courtesy of aggressive Black Friday sale campaigns.
Online sales also doubled in Finland on 28 November, reveal statistics compiled by Klarna, a provider of e-payment services.
The Adobe Digital Index report is based on data on over 350 million transactions on the websites of roughly 4,500 online retailers.
Minna Nalbantoglu – HS
Aleksi Teivainen – HT
© HELSINGIN SANOMAT
Photo: Heikki Saukkomaa / Lehtikuva
