Affiliation marketing, or ‘affiliate’ marketing as it is also known, is one of the commonly used online sales tactics today. So common, that it is more than likely that you have purchased some products through an affiliate marketing tactic. But what is affiliate marketing and how do online businesses use it?
E-commerce is undoubtedly big business these days. With the COVID-19 pandemic shutting down many retail storefronts globally, record number of customers are increasingly switching to online shopping.