Covid-19 confirmed cases in Finland and other countries

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Source: Our world in data

Affiliation marketing, or ‘affiliate’ marketing as it is also known, is one of the commonly used online sales tactics today. So common, that it is more than likely that you have purchased some products through an affiliate marketing tactic. But what is affiliate marketing and how do online businesses use it? 

E-commerce is undoubtedly big business these days. With the COVID-19 pandemic shutting down many retail storefronts globally, record number of customers are increasingly switching to online shopping.

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Neste’s Naantali refinery is set to shift its focus to port and terminal operations, according to the Finnish oil refining company. (Roni Lehti – Lehtikuva)

NESTE on Monday announced it is considering reducing its headcount by up to 470 as part of the re-structuring of its refinery operations in Naantali and Porvoo, Finland.

The Finnish oil refining company revealed it is exploring the possibility of shifting its focus to port and terminal operations in Naantali and to the co-processing of renewable and circular raw materials in Porvoo.

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A Lidl shop in the United States. (Handout / David Keith – Lidl)

LIDL has announced it is raising the wages of all of its roughly 750 warehouse workers in Finland as of Tuesday, 1 September.

The raises are worth up to hundreds of euros a month and reflect the grocery retailer’s effort to attract and retain the best logistics workers amid what it describes as fierce competition for skilled and motivated labour.

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A snowboarder at a ski resort in Saariselkä, Finnish Lapland, on 1 June 2020. (Aku Häyrynen – Lehtikuva)

NORTH EUROPEAN INVEST, a tourism industry group headquartered in Muonio, Finnish Lapland, will begin consultative negotiations that could affect up to 2,000 of its employees in the tourism and accommodation sector, reports Helsingin Sanomat.

The group, for example, owns five ski resorts and hotel chains such as Lapland Hotels.

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Estonia’s flagship startup and tech conference Latitude59 and Estonian Business Angels Network awarded Adact and ATOM Mobility as the best early-stage companies and both received an investment of €200,000. 

Latitude59 was held on August 27 and 28 in Tallinn. The conference focused on the topic of social responsibility and the various challenges of start-ups in times of crisis.

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Finnair aircraft parked on the outskirts of Helsinki Airport on 13 May 2020. (Vesa Moilanen – Lehtikuva)

FINNAIR on Tuesday announced it will initiate consultative negotiations with 2,800 of its staff with a view to reducing its headcount by roughly 1,000, reports Helsingin Sanomat.

The Finnish majority state-owned airline cited new travel restrictions as the reason for the redundancies, explaining that they have left it in a situation where it believes temporary lay-offs will not suffice.

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Gamification is an increasingly popular method for making the user experience as joyful as possible, and more business areas are continually finding their ways of implementing gaming mechanics into their models. 

Gamification is the concept of implementing principles from the gaming world in fields that do not necessarily connect to gaming. Gamification has become an increasingly common method of engaging employees to businesses and students within schools and making applications, devices and programs more interesting to users.

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Woman sunbathing in Helsinki with bike, 15 August 2020.

Last March when one European country after another went to lock down and after toilet paper and sanitisers had sold out; people turned shopping out fitness and sports equipments. Some shops ran out of home fitness machines and accessories. As public transport had also become a "death trap" bicycle, that combines fitness, transportation and social distancing became one of the most wanted item.

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Marimekko on Thursday said the negotiations will not include the staff in its retail shops around the world. (Laura Ukkonen – Lehtikuva)

MARIMEKKO on Thursday announced it will consultative negotiations with a total of 193 staff members in Finland, Scandinavia, North America and Australia.

The Finnish fashion icon highlighted in its press release that the economic uncertainty kindled by the coronavirus pandemic has brought about changes in consumer behaviour and accelerated the transition of consumers toward digital retail channels.

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With concerns about cybersecurity and data protection at record heights around much of the world, it is perhaps unsurprising that typically-cautious Finland has some of the highest levels of concern. According to a recent EU-commissioned survey titled 'Your rights matter - security concerns and experiences', Finnish people are among the most likely in Europe to worry about their own cybersecurity, and among the most likely to have experienced some kind of cybercrime in recent years.

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