Fashion in Helsinki will return from 20–25 May with its largest programme yet, featuring three major runway shows and collections by nearly 100 designers. The event will place young talent and fashion-art intersections at its core, drawing global attention to Finland’s design scene.
The main venue is Amos Rex, with key contributions from EMMA – Espoo Museum of Modern Art and the Museum of Finnish Architecture and Design.
Highlights include curated runway shows, museum exhibitions, and the Finnish Fashion Awards, hosted at Finlandia Hall.
“This year’s focus is on emerging designers who seamlessly navigate both fashion and art. Their collections respond to contemporary themes in unique ways,” said Martta Louekari, communications director of Fashion in Helsinki.
The Amos Rex SS25 Lookbook show on 23 May will showcase designs by 50 young Finnish creators in a free outdoor event. Curated by Minttu Vesala, the event will double as a visual manifesto for new Finnish fashion. A pop-up shop selling limited-edition items by these designers will run from 21 May to 2 June.
The curated Fashion in Helsinki Runway Show on 21 May at the Merihaka concrete complex will feature collections by Latimmier, Linda Kokkonen, Sini Saavala and Rolf Ekroth. Tickets for the event are available for purchase.
On 22 May, the Transformation Talks seminar will explore the role of fashion in the age of artificial intelligence, held in collaboration with Scandinavian Mind.
Finnish fashion’s highest honours will be presented at the Finnish Fashion Awards on 23 May. Categories include talent, sustainability, and innovation. Last year’s winner in the Talent category, Ildar Wafin, gained wide international recognition.
Fashion in Helsinki is expected to attract major international buyers, editors and brand representatives, including those from MM6, Bottega Veneta, Camper, Printemps, Forbes, ELLE Italy, and British Vogue.
Museum exhibitions during the week deepen the engagement with design and values. EMMA’s Muodinmuutos (Fashion Change) exhibition will examine fashion’s role in culture and identity. Meanwhile, the Museum of Finnish Architecture and Design will host Formations, a display of modular garment design by Sofia Ilmonen, challenging traditional clothing concepts.
Graduation shows by Aalto University and Lahti Institute of Design will also be part of the programme, along with satellite events across the capital hosted by Finnish fashion brands.
The full schedule is available at www.fashioninhelsinki.com
HT
