For most of the last century gambling in Finland has only had one name: Veikaus. The state-owned casino has held the exclusive rights to operate everything from slot machines in grocery stores to online betting and lottery. With all the proceeds going back to sport, culture, science and youth. The current single operator model is being changed to a multi operator system. This is big change in the landscape and worth knowing about for anyone living in Finland.
A Market Built Around One State Operator
The approach in Finland has been very different from other countries in the EU. Countries like Malta and Estonia already issue commercial gambling licenses to private operators for years. Finland has kept nearly all forms of gambling under the single Veikkaus brand. Most Fins grew up with this system and rarely question it, even while neighbouring markets have been trying to take over the last few years.
What the New Gambling Act Actually Does
With the new reform passed by parliament, the exclusivity of veikkaus gets narrowed a lot. Betting, online casino, and slot machine are now under a licensed and competitive model. This means that private operators can apply for a license to legally offer these services in Finland for the first time. This does not mean Veikkaus is pissapearing from the picture. It keeps its monopoly of lotteries, scratch cards, and physical gambling. On top of that it can also apply for a competitive license among all the private operators.
The Timeline: Applications, Monopoly End, and Launch
The big change is not happening overnight, but rather in stages. Operators have been able to submit license applications since the beginning of 2026, which gives the regulators time vet all parties before launching the market. The current exclusive rights of Veikkaus end at the closing of 2026. The newly licensed operators are then expected to go live in 2027, at which the newly established Finnish Supervisory Agency takes the regulatory role from the National Police Board. They will handle all licensing and compliance monitoring of the Finnish market.
Where Finnish Players Have Already Been Playing in the Meantime
Finnish players have not really waited for the ending of the monopoly and launch of the licensed market. Under EU freedom-of-services rules, licensed operators from other countries in the European Economic Area, are also able to offer their gambling services to Finnish customers regardless of the domestic monopoly. Most commonly Maltese or Estonian licenses are used for this. According to the Suomalaiset nettikasinot page of Kasinopartio, there are already a total of 103 fully finnish online casinos in 2026, with foreign licenses. These casino are translated in Finnish, have local payment methods like zimpler and Viljo, and often offer instant registration with your bank credentials. This is most centernaily a good example of what the legalised Finnish market will look like.
Consumer Protection Under the New Rules
The new reform is not only about opening up the market for new competition. It wil also add new consumer protection that was previously handled by operators themselves or not at all. Licensed providers will be required to confirm that players are 18 or older, be connected to the centralized self-exclusion system, and offer tools such as player depositing and time limits.
What It Means for the Market Going Forward
When the licensing system is fully in place in 2027, Finland will have a very similar system to other Baltic and Nordic countries: a regulated and competitive market with a single regulatory body. For Veikkaus it means dealing with competition for the first time. For players it means safer and a more competitive market.