Google will enforce a total ban on alcohol advertising on its services in Finland next Tuesday in an attempt to standardise its regulations. Until now, the advertising of low-alcohol beverages, such as beer and wine, to Finns was allowed. Recently, the search engine giant has revised its stance on alcohol advertising also in other countries, with similar regulations reportedly set for introduction in China, Poland, South Korea and Vietnam. Valvira, the National Supervisory Authority for Welfare and Health, reveals it has not urged Google to reconsider its alcohol advertising policy. “It is possible that they considered it a problem […] and felt that a more straightforward position is the easier option,” Kari Kunnas of Valvira views.