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Four in ten respondents to a recent survey indicated their lack of confidence in the traditional media, a researcher has revealed in his blog. Almost four-tenths, or 38 per cent, of Finns have lost their confidence in the traditional media, finds a recent survey.

“The numbers are astonishingly high: four in ten have reservations about journalistic content,” Ville Pitkänen, a researcher at Think Tank e2, reveals while shedding light on the preliminary results of the survey in his blog on Puheenvuoro.

The final results of the survey, which canvassed the views of Finns on a number of social issues, are scheduled for publication next week. The respondents were, for example, asked to indicate their agreement or disagreement with the statement ‘I have lost confidence in the traditional media’.

Pitkänen points out that nearly two-thirds, or 65 per cent, of respondents with conservative attitudes agreed with the statement either fully or partially, while no more than 20 per cent of respondents with liberal attitudes agreed with the statement.

Supporters of the Finns Party, in particular, stood out from the results, with 71 per cent of them saying they have lost their confidence in the traditional media. As many as 73 per cent of supporters of non-parliamentary parties and 58 per cent of respondents who abstain from voting similarly voiced their lack of confidence in the media.

Supporters of the Green League and the Swedish People's Party, by contrast, consider the traditional media relatively trustworthy. No more than 22 per cent of Green League supporters and 25 per cent of Swedish People's Party supporters said they have lost their confidence in the media.

“More than 30 per cent of supporters of other parliamentary parties have lost their confidence in the media,” tells Pitkänen.

Another divisive factor was the education and income background of respondents. Pitkänen reveals that respondents with high education and income levels have more confidence in media outlets than respondents with low income levels and basic education or vocational qualifications.

“Education level doesn't have as notable an effect on attitudes in the case of the Finns Party as in the case of other parties, as confidence is lacking especially among highly-educated [Finns Party supporters],” he adds.

Pitkänen also considers it interesting that a lack of confidence in the traditional media seems to correlate with attitudes towards climate change and immigration.

“A statistical analysis carried out based on the whole survey data (39 statements) indicates that people who have lost their confidence in the media have more negative than average attitudes towards immigration and regard the debate on climate change as highly overblown,” he reveals.

The lack of confidence in the media is not attributable only to the world views of respondents, however. “In the case of other parties, the lack of confidence is probably attributable to the increasing time constraints of editorial work and the short deadlines of online publications,” estimates Pitkänen.

A total of 4,700 people were interviewed for the survey by Taloustutkimus.

Aleksi Teivainen – HT
Photo: Petteri Paalasmaa – Uusi Suomi
Source: Uusi Suomi

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