• Finns for hire, eco-friendly icebreakers, and Finland’s Yiddish revival - Finland in the World Press

    VISIT FINLAND’S LATEST PR INITIATIVEgrabbed headlines around the world this week, one which promises happiness-starved travellers a chance to “rent a Finn” to show them around the country. The scheme is open to applicants from anywhere in the world,

    with successful entrants being awarded an all-expenses-paid trip around the country, accompanied by a happy Finn who will show them the secret to “the Finnish way of life”.

  • Helsinki ranked as 5th most sustainable tourist destination on Earth

    THE GLOBAL DESTINATION SUSTAINABILITY INDEX, which ranks hundreds of cities around the world based on their environmental and social sustainability, has placed Helsinki in joint-fifth place with the Swedish city of Uppsala in their rankings for 2019.

    The index was first launched last year with the aim of highlighting how urban areas can continue to attract business and tourists without compromising on environmental health and social stability. Perhaps unsurprisingly, the top rankings are dominated by Nordic cities, although Glasgow in Scotland and Melbourne in Australia also broke into the top ten.