China shot straight out of the box office gate with a new record as Spring Festival or Chinese Lunar New year was celebrated on Friday.
China's box office takings on Spring Festival, which fell on Feb 12 this year, topped 1.7 billion yuan (about $264 million), according to figures released by the China Film Administration.
The figure surpassed the 1.4 billion yuan generated on Spring Festival two years ago, achieving a new Chinese daily box office milestone.
The weeklong Spring Festival holiday, usually a busy moviegoing period in China, started on Feb 11.