"Jolla, the Finnish smartphone startup that used the MeeGo open source OS as a jumping off point for its own Android-app compatible Sailfish OS – and which last November released its first handset in its home market – has now expanded availability of the phone to India.
Jolla's handset is priced at Rs. 16,499 in India (around 210 euros), and is selling exclusively via local ecommerce giant Snapdeal.
India is the second non-European market that Jolla has launched its eponymous debut smartphone into, after adding Hong Kong back in August – via a partnership with the 3 carrier. Elsewhere, it says it has local operator/distribution partners in Finland, Estonia, Kazakhstan and Italy. In most of Europe it sells its handsets direct, via shop.jolla.com.
Cumulative sales are an unknown at this point, as Jolla is not disclosing any sales figures for the handset.
While Jolla has set itself up as a refreshing alternative to the dominant smartphone platforms of Android and iOS – with a distinct, gesture-focused interface and smartphone hardware with a twist (thanks to a removable backplate that links via NFC to the phone's software interface) – the task of standing out in emerging markets with high growth potential, such as India, is getting harder because of increasingly fierce competition in the lower end of the Android space..."
TECHCRUNCH 23 September. NATASHA LOMAS