VIP Finland
Benny Smeds is a fascinating individual, out to “spread the love” and help everyone he encounters. That's fortunate, as those traits lend themselves to his line of work as a life coach and as founder and CEO of VIP Finland, a luxury destination management and concierge service.
Born just outside Helsinki, Smeds went on to find himself abroad, everywhere from California to Switzerland, the latter being where he studied BBA and Hospitality Management at the Hotel Institute Montreux. Back in Finland, he set up his destination management company.