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The Senate Square becomes a fashion village

HELSINKI as World Design Capital 2012 is a haven for fashion lovers between 4-8 August, when HEL_FWRD/Fashion Village takes over the Senate Square. The open-for-everyone event sees a gathering of the biggest and most fascinating names of Finnish design.

The objective is for the designers to showcase their lines of work, collectors to have a unique opportunity to purchase products from their favourite designers face to face, and simply for people to get to know each other.

Some 18 hot designer names and brands are featured at the event, including such current names as Ivana Helsinki, Lumi, Nanso and Villawool.

Various sub events also take place around the city, including a design forum where fashion professionals discuss their outlook on the state and future of Finnish fashion in a discussion panel. A fashion show organised with the co-operation of Costume magazine features the latest collections of the participating brands.

Fashion Village is constructed from shipping containers from the Port of Helsinki and it is organised by Lumi Accessories.

ANNIKA RAUTAKOURA
HELSINKI TIMES