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Most Finns view that introducing canned cocktails and stronger beers and ciders to the shelves of grocery shops has not had a major impact on their behaviour, finds a recent survey.
Most Finns view that introducing canned cocktails and stronger beers and ciders to the shelves of grocery shops has not had a major impact on their behaviour, finds a recent survey.

 

Almost two-thirds (63%) of Finns are of the opinion that the long-debated alcohol act reform has hardly had any impact on their everyday life, finds a survey commissioned by Altia and Pernod Ricard Finland.

The Finnish government introduced a number of changes to the alcohol legislation between January and March 2018. Among the key changes were raising the maximum alcohol limit for beverages sold at grocery shops from 4.7 to 5.5 per cent and allowing restaurants to advertise happy hour specials.

The government also relaxed regulations governing the opening hours of Alko, the state-owned alcohol retail monopoly.

Over a half (55%) of respondents estimated that the legislative reform has not had a major impact on their behaviour.

The reform was welcomed by two-thirds of respondents, with 34 per cent indicating that they fully agree and 32 per cent that they partly agree with the statement that the reform was a step in the right direction. Four in ten respondents, meanwhile, viewed that relaxing the strict alcohol legislation was an important step in developing the local drinking culture in a more responsible direction.

A total of 2,007 over 18-year-old people responded to the survey, which was conducted by YouGov Finland between 25 and 28 May 2018.

Aleksi Teivainen – HT
Photo: Heikki Saukkomaa – Lehtikuva
Source: Uusi Suomi

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