January has typically accounted only for six per cent of the annual sales of Alko.
January has typically accounted only for six per cent of the annual sales of Alko.


Alko, the state-owned alcohol retail monopoly in Finland, has revealed that it registered a year-on-year drop of almost 40 per cent in the sales of long rinks in January.

The decrease follows the adoption of a law that allows grocery shops to retail beers and other alcoholic beverages – including long drinks and other so-called canned cocktails – with an alcohol content not exceeding 5.5 per cent.

Beverages with an alcohol content exceeding 4.7 per cent and alcoholic beverages produced by means other than fermentation were retailed exclusively by Alko until 31 December, 2017.

The state-owned retail monopoly commissioned an assessment of the impacts of the legislative reform on its sales at the beginning of 2017. The assessment found that the sales of brewery products, when measured in litres, would decrease by 70–90 percent.

Anton Westermarck, the chief financial officer of Alko, reminds in a press release that one should not draw far-reaching conclusions from sales figures from any single month. “It is premature to say what the percentage will be based on the sales in January. Our estimates have pointed in the right direction,” he says.

January is typically the slowest month of the year for Alko, accounting for no more than roughly six  per cent of annual sales.

Aleksi Teivainen – HT
Photo: Handout / Alko
Source: Uusi Suomi

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