Merja Ylä-Anttila, the editor-in-chief for news at MTV, has been appointed as the next chief executive of YLE. She will assume her responsibilities at the helm of the public broadcasting company on 1 September, 2018, succeeding the public sector-bound Lauri Kivinen.
“Ylä-Anttila offers a combination of experience, expertise and leadership,” Thomas Wilhelmsson, the chairperson of the board of directors at YLE, stated on Tuesday.
“She has a clear understanding of the development needs caused by social and technological pressures. We hope she will be able to promote the development and expansion of internal co-operation within the Finnish media industry,” he added.
Ylä-Anttila has served as the editor-in-chief for news at MTV since 2001 and as the chief executive of Mediahub Helsinki, a subsidiary of Bonnier Broadcasting, since 2015.
“YLE is the number-one place in the media if you want to work for the benefit of the Finnish society. I am glad, excited and very motivated to accept this position,” she commented in a press release. “I have plenty of experience not only in journalism but also in managing media operations through periods of change. I will bring that experience with me to YLE.”
Also she drew attention to the importance of co-operation between both private and public media outlets amidst intense international competition.
Aleksi Teivainen – HT
Photo: Vesa Moilanen – Lehtikuva
Source: Uusi Suomi