Business
Tools
Typography
Marimekko’s products were on display in the flagship store of the iconic design house in downtown Helsinki on 10 August, 2017.
Marimekko’s products were on display in the flagship store of the iconic design house in downtown Helsinki on 10 August, 2017.

 

Marimekko has expressed its confidence in the commercial potential of wood-based textiles by embarking on co-operation with Spinnova, a developer wood-based textile fibres based in Jyväskylä, Central Finland.

Spinnova is currently researching methods to increase the amount of textile fibre produced by its proprietary technology, according to Helsingin Sanomat.

Marimekko highlights in its press release that the wood-based textiles developer is currently the only one in the world that is able to convert pulp directly into textile fibre without using chemical solvents. Fabrics made out of the fibre, it adds, have a smaller ecological footprint than traditional alternatives as they can be reused, recycled and composted.

Chemical solvents are used, for example, in the production of viscose.

Tiina Alahuhta-Kasko, the chief executive of the iconic design house, estimates that co-operation with innovative materials developers is key in introducing new materials to the market.

“We have been involved in material research for years and have paid close attention to developments in this area. It is great to see that such globally significant expertise and technology needed for material development exists in Finland,” she states.

“We want to find new materials for producing fabrics and textiles for environmental reasons. Spinnova’s method, if successful, would be ground-breaking,” she added to Helsingin Sanomat.

The newspaper also reports that if the product development project progresses according to plan, the first major investment in a commercial-scale production facility will be made before the end of the decade.

Spinnova has developed its technology based on research conducted by the Technical Research Centre of Finland (VTT).

Marimekko on Thursday reported that its earnings continued to develop positively in the third quarter of the year driven, especially, by royalties and retail sales. Its third-quarter operating profit improved by 0.7 million year-on-year to 4.4 million euros and net sales by 0.3 million to 27.2 million euros.

“On the whole, I think we can be pleased with the third quarter,” commented Alahuhta-Kasko.

“We succeeded in continuing the improvement in relative sales margin which got underway in the second quarter. Cash flow from operating activities also strengthened. This provides a good basis for proceeding with improvements.”

Aleksi Teivainen – HT
Photo: Mikko Stig – Lehtikuva